Sensorysoothe Technology

Coming from every parent’s nightmare and stress - not being able to soothe your baby - Sensorysoothe is brand new to the market and can handle that for you, in any situation. The idea came from my everyday life with my son—whether it was trying to get out the door (but with a dog, not an older sibling), going out for the first time for coffee with Finley after giving birth, or making a late-night pharmacy run when he had his first ear infection. These are all moments I knew other parents could relate to and would resonate with. The campaign shows them that we understand their problems and concerns, and we offer a solution.
I am incredibly proud of the work the team put into creating this amazing product and of the creative/marketing team for showcasing its true beauty. This campaign was a massive group effort, and our video officially reached 1 million views in less than a week—a first for any project I’ve worked on. This would never have happened without the team’s dedication and hard work.

Our Teaser Content

Who doesn’t love a good A/B test - coming in with our teaser content we wanted to see what performed best - with baby or no baby? Can you guess which one performed best?

My favorite part- the 15s cut downs.

Not only do 15s videos perform best -they are most often my favorite to create. I love taking my 30s and expanding each vignette to create more of the story you can’t see in the 30s. I like to think of it as the book version of my 30s. You get to see the patrons turn and look at the mom trying her hardest to soothe the baby, you get more of the chaos in the morning, and you hear more of the desperation in the mom’s voice soothing her colicy baby.

Social Posts

Behind The Scenes

This project could not have come to light without the team at Vagrants and César their director. He knew exactly how my vision was from day one so I could just relax and watch it all unfold. But my idea was only good because the product made it a perfect storytelling hero. The Evenflo team hit a home run here and I couldn’t be happier to call them my partner.