Food For All

As part of the 4A’s competition our client was Food for All, a food ordering app with a twist. The twist? They want to help stop food waste, by having restaurants sell the food they were prepared to throw away for half off. Being a new app they wanted to get help from us to grow their audience and users. Our campaign was to be scrappy this speaks to our audience who are college students who don’t always eat at 5 or have the money to cook a big meal. They must be scrappy with saving money and eating well. That’s where Food for All comes in. Copywriter - Lydia Abend